摘 要:在经济高速发展的今天，商品经济竞争已经愈演愈烈，专卖店已成为时尚生活的一种理念，专卖店是产品、形象的最直接展示，是视觉识别中的一个重要组成部分。而各具空间特色的店面设计构成了品牌各自的卖场风格，并从多个角度向消费者传达着品牌的个性。其中灯光照明环境对商场和消费者至关重要。
现代商业空间中的照明设计除了满足其功能性照明以外，更加注重装饰性照明。商业店铺中的灯光设计更加注重光源对消费者的审美和精神追求，利用光与影的艺术组合，通过明暗对比强调空间层次感和立体感，加强氛围的渲染，同时利用灯具不同的安装位置，不同的光形角度及不同的照射部位，利用重点局部照明突出展示主体、传达出明确的销售信息，引导顾客的注意力，为消费者提供积极情绪的环境氛围。
关键词：专卖店 照明设计 装饰 氛围
ABSTRACT:In today's rapid economic development, commodity economy competition intensifying, and stores has become a fashionable life concept, the store is the most direct display products, image display, is an important part of visual identification. And various stores design space features constitute the brand of their respective stores style, and to communicate to the consumer the brand from the Angle of multiple personality. The lighting environment on the market and consumers is very important.
In the modern commercial space illumination design besides satisfies its functionality illumination, even more pays great attention to the cosmetic illumination. Commercial stores in the lighting design pay more attention to the light source to the consumer's aesthetic and spiritual pursuit, the use of light and shadow art combination, through the contrast on the administrative levels feeling and stereo feeling, strengthen the rendering atmosphere, Simultaneously uses the lamps and lanterns different installment position, the different light shape angle and the different illumination spot, the use key local lighting prominent demonstration main body, transmits the explicit sales information，guide customers' attention and provide consumers with the environmental atmosphere with positive emotions.
Keywords：exclusive shop；Lighting design；decoration；Atmospheric Lighting
