摘要：2008年爆发的金融危机，由美国华尔街迅速地蔓延到世界各地，各国的经济都因为本次的金融危机而受到了巨大的打击。由于金融危机导致需求下降的细分行业就达到了十多个，轿车行业也没能幸免，整个轿车业进入了“寒冬”。而我国的轿车业的发展也在此危机中受到巨大打击。本文通过借鉴相关金融危机理论，轿车行业发展理论，分析当今轿车业的发展现状，了解金融危机对我国轿车业的影响和应采取的相关措施使轿车业蓬勃发展，崛起走向世界。
关键词： 金融危机 中国轿车产业 SWOT
Abstract: 2008 financial crisis, by United States Wall Street quickly spread all over the world, economies of both countries since the financial crisis was a huge blow. Because of the financial crisis has led to the breakdown of falling demand industry reached more than more than 10 car industry also could not escape the car industry as a whole has entered a "winter". And the development of China's car industry is in this crisis is a huge blow. This article by reference to the relevant financial crisis theory, theory of car industry development, analysis of situation of today's car industry, understand the impact of financial crisis on China's car industry and relevant measures to be taken by the car industry booming, rise to the world.
Keywords: financial crisis；China's car industry；SWOT
金融危机逐渐转化为全球的实体经济危机后，虽然无法改变中国轿车市场增长的长期趋势，但无疑加大了市场持续高速增长后的调整幅度，使中国轿车市场多年持续增长而积累的矛盾得以集中释放。随着金融危机影响的进一步深入，我国轿车市场必将充满着机遇与挑战。面对金融危机带来的影响，总结出如何把握我国轿车产业的结构性变化趋势，如何抢占先机、提前布局、务实基础，是能否实现我国轿车产业“转危为机”的关键。我国政府和轿车生产商只有在认真分析轿车市场的新变化、新形势的基础上，不断的探索轿车营销的新策略、新模式，注重提高我国轿车产业自主创新能力，做到审时度势，对内加强技术研发，提高经营理念，大力发展自主品牌战略与新能源轿车战略；对外加强与国外轿车企业的合作，努力实现可持续发展，才能在挑战中抓住机遇，更好更快的发展。
