摘要：连锁经营作为当今世界商品流通和服务业中最具活力的经营方式，目前在我国已经得到积极推广，并显示出巨大的发展潜力。近年来，我国农产品连锁经营在一些地区已经起步，并取得了初步进展。但总的看，发展水平还很低，同时，我国农产品流通体制的改革起步较晚，因此需要研究和寻找出一套适合我国农产品连锁经营的理论和方法，以指导我国农户和企业的经营实践，进一步促进我国农业的又好又快发展。本文就是通过连锁经营模式的探讨来寻求一条适合中国农产品流通的道路。
关键词：连锁经营 农产品 经营模式
Abstract:Chain management as the most dynamic mode of operation in the circulation of commodities and services in the world, at present,It has been actively promoting in our country and shown a great potential of development. In recent years, Chain operation of agricultural products in China have started in some areas and obtained the preliminary progress. At the same time, The reform of the distribution system of agricultural products in China started late, Therefore we need to study and find out a suitable for China's agricultural products chain management theory and methods to guide our farmers and the management of the enterprise practice and further promote our country agriculture, nice and fast development. This paper is through the chain operation modes to seek a suitable discusses the way of China's agricultural circulation.
Key words: Chain management; Agricultural products; Business model
农业是国民经济的基础产业，促进农业和农村经济的健康发展事关国民经济全局，增加农民收入已经是解决我国“三农”问题的关键一环。近年来，我国农业发展滞后，农民增收困难，究其原因有多种，但农产品流通不畅无疑是重要原因之一，集中表现为农产品流通效率低、成本高、损耗大，而农产品连锁经营发展滞后又成为影响农产品流通的关键因素。为此，大力发展农产品连锁经营势在必行。而随着中国经济的快速发展，居民生活水平的不断提高较高，工作和生活节奏的加快，对方便、快捷食品的需求日益扩大，中国农产品的销售与连锁经营模式的有机结合已经是大势所趋，农产品实现连锁经营不仅仅是对我国农产品销售的一次革新，而且会彻底改变传统的农产品流通方式，从根本上解决农产品供应链的脱节问题。
