摘要：随着我国保险业的发展，对于如今的保险业，传统的经营绩效标准体系给出的评价具有不少的局限性，不再能更好的为现在的保险业提出良好的全面的评价。为了更准确、客观、全面地评价保险公司经营绩效，本文引入由财务方面，客户方面，内部经营方面，学习与发展方面这四个指标所构成的经营绩效标准体系，尝试结合我国保险业现状及行业特点为保险公司绩效评价引入新的思路。
本文介绍了由财务方面，客户方面，内部经营方面，学习与发展方面这四个指标所构成的经营绩效标准体系。分别介绍了它们每一方面的内容与意义，分析它们分别能为保险公司的经营提出哪方面的评价，除此之外它们是如何构成一个体系的。最后将这四个指标构成的新经营绩效标准体系与传统的经营绩效标准体系进行的对比，发现传统的经营绩效在哪些方面的不足。
在实例论证部分，以SPSS为工具，应用主成分析方法，对几家保险公司2011年的经营数据进行分析，并在计算的结果后给出各方面的评价。
关键词：保险公司，经营绩效，主成分分析法，平衡计分卡
Abstract：With the development of China's insurance industry, given in the evaluation of operating performance standard system has many limitations, no longer able to better serve the insurance industry a comprehensive evaluation , for today's insurance industry. To be more accurate, objective and comprehensive evaluation of the operating performance of insurance companies, this paper introduces the the operating performance standard system, which is consists of finance aspects,, customers aspects, internal operational aspects, learning and development aspects, attempts to combine the status quo of China's insurance industry and performance evaluation of industry characteristics for insurance companies to introduce new ideas.
This paper introduces the operating performance standard system, which is consists of finance aspects,, customers aspects, internal operational aspects, learning and development aspects. This paper introduces every aspect of the content respectively, analyses which aspects of the evaluation they can put forward to the insurance companies, in addition, how they constitute a system. Finally, this paper compares the new operating performance standards system which consists of these four indicators raised above to the traditional operating performance, over and above, this paper also finds the insufficient aspect of the traditional business performance.
At the part of instance analysis, using SPSS as a tool, applying principal component analysis method to analyze the operating data of several insurance companies in 2011, and in the calculation of the results given in all aspects of the evaluation.
KEY WORDS: Insurance Companies, Business Performance, Principal Component Analysis, Balanced Score Card (BSC)
