摘要:网络因其极低的传播成本，极高的传播速度，迅速成为观察社会的新视角。随着互联网普及率提升，公众也越来越多地通过网络这种新的方式参与社会政治生活，网络生活已经成为人们参与政治生活的一种重要方式,网络的发展必然对我国政府的公信力产生重大影响。
本文以2011年在全国引起广泛关注的云南曲靖市铬污染事件为视角，采取“事件—过程” 的分析方法，旨在分析我国政府公信力在网络时代所面临的问题,深刻剖析了政府公信力产生问题的原因，最后有针对性的提出了在网络时代建设和提升我国政府的公信力的有效途径。
关键字：中国；铬污染；网络；政府公信力；建设
ABSTRACT:Because of its low transmission cost, network has become a new perspective to observe society with its fast transmission speed. With the increase of popularity rate of network, people are becoming much more involved in social and political life through the new way of network. Internet life has becoming an important way for people to involve in political life, so the development of network will undoubtedly have great significance on government credibility.
Viewing from Chromium Pollution Event which occurred in Qujing City of Yunnan Province and attracted much attention in 2011, this paper adopts “event-process” as its analytical method, aiming at analyzing problems faced by government credibility in network era. Besides, this paper makes a profound analysis on reasons why government credibility causes problems. At last, it pertinently puts forward effective methods to construct and improve our government credibility in network era.
Keyword: China；chromium pollution；network；the government credibility；construction
网络时代使现代信息传播技术发生了巨大变革，并深刻的改变了人类社会的生产、生活方式。网络的开放、互动、及时、广泛的特征极大的改变了媒体格局，并给政府公信力建设带来了更大的挑战与机遇。网络使得信息传播的更快，传递的渠道更广，信息控制和垄断更难。同时也使得政府需要直面公众，不仅要通过网络快速全面地了解与满足公众需求，而且要运用网络搭建起政府与公众交流对话的平台。因此，政府网站、手机短信、BBS、官员博客等方式都是建设政府公信力的良好工具。
