联合利华公司旗下品牌遍布中国市场，通过成功实施多品牌营销策略在中国占据了绝对的市场份额，这一切对于我们来说有借鉴与引导意义，为此，本文对联合利华的多品牌营销策略的...

This article explores brand name translation relevance and strategies on the basis of Relevance Theory, and aims to better know brand name translation. It explores the brand translation techniques from English into Chinese through Procter & ...