No matter it is commercial advertising, or public service ads, advertising creation is a comprehensive art. The advertisement writing of this art is more necessary than other forms of writing. It should use the principle of selling to write ...

Contracts and agreements are the terms signed voluntarily by several parties who cooperate together. The law says that “contracts referred to in this law are agreements between equal persons, legal persons and other organizations for the p...

People are exposed to news almost every day. We read it but we may not tell what it really is. As news has been a growing industry, more and more scholars devote themselves to journalism. As John Bogart says, when a dog bites a man that is n...

Animals’ living conditions are linked with natural factors and even some animals species only exist in particular area. At the same time, one’s feeling and emotion towards the same animal will not be identical because of the ways of thin...

Normally, in business situations, trademarks includes: letter, word, sound and so on, or the combination of those that is used to connect merchandise. A trademark is also a special mark on a particular brand of article or commodity; custome...

If we want to have a faithful translation, we need to use particular methods, as well as creativity in some situation. This essay aims to study the Chinese translation principles and strategies of English brand names, combining with some pra...

This paper is to study the main features of English idioms and several translation strategies on the purpose of finding a better way to translate English idioms. The whole paper is divided into three parts including an introduction, the body...

The second characteristic of pun is double meaning. Archibald A. Hill, the professor of University of Virginia in USA, proposed that there were three key elements of puns: double context, hinge and trigger. The hinge is the pun words or phra...

Before we have research on the reason why Han Shan and his poems are so popular abroad, we must first have a rudimentary knowledge of Han Shan the poet himself. That’s why the first part of the paper will be the brief introduction of Ha...

The study of metaphor has a history of more than two thousand years, and linguists’ view on metaphor updated day by day. As a result, the study also demonstrated fruitful results. From the perspective of the study range of metaphor, we can...

Therefore, in the inter-translation of Chinese and English idioms, it is necessary to have a good understanding of the Chinese and British cultures, which helps achieve better understanding. We will feel the cultures’ amazing information a...