通过大量的文献研究，我们发现关于白酒行业营销渠道的优化研究内容相对较少，而业内又急需关于渠道优化的理论指导。因此，本文在白酒营销渠道的研究中运用交易成本、关系营销...

Based on the prevailing study on Xue Baochai and Melanie, the dissertation compares the similar upbringing, personality and life experiences they both have and points out the differences in their living environment and personal value. Throug...

本研究基于现有的顾客体验及消费者行为理论，以服装行业为研究对象，根据服装行业的用户需求及其特殊的消费特性，建立具有行业针对性的顾客再次购买意愿的影响模型，总结再次...

在产品日益过剩和同质化的今天，各种商业广告及其他促销手段炙手可热，也因此产生了许多过剩的宣传垃圾，消费者对这些开始由麻木变得反感，最后逐渐有些无动于衷。在这种情况...

Sigmund Freud is the most famous initiator of psychology and psychoanalytic theory in western countries in the 20th century. The psychoanalytic theory has great impacts on psychology, philosophy, anthropology, ethics, literature and aestheti...