商业广告在当今社会已渗透到人们生活的方方面面，因其商业效应和文化传播效应引起了翻译学者的广泛关注。本文在总结前人对广告翻译和模因论研究的基础上，将广告的传播和模因...

本研究探讨了四字格网络热词“人艰不拆”作为一个语言模因被广泛复制并传播的动因，周期及机制，发现：（1）“人艰不拆”得以广泛复制传播受到人们语用目的驱动；（2）和绝大多...

With the growth of network technology and economy, network language plays an important part role in conveying information to the public. It is known that network language is of great significance in this modern society. Current researches on...

And there are many kinds of ingredients for making dish. In other words, various animal and plant vocabularies appear in the dish name. Birds and beasts, flower and vegetables are nice material for making dish. However, in the Chinese-to-Eng...

基于基因型模因和表现型模因，本文将广告语言模因也分为基因型和表现型，并介绍了基因型和表现型语言模因的概念和特征。另外，本文作者基于模因论，采用了分析法和归纳法，对...