With the constant development of electrical technology, business communication in the international trade has changed. In the past, telegram was the most common method of communication. It was a brief message which could be sent to most part...

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Since advertising language forms direct communication between the producer and the target consumers, the content it conveys should be informative and persuasive to impress customers and get their ideas into buying action....

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The word “euphemism” comes from Greek, “eu” means good or well, the root “pheme “means speech, and -ism is a noun suffix, which means the result, so it literally means speaking well of…, good speech or words of good omen...

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The author will provide a pragmatic analysis of speech act theory in advertising slogans in this essay. There are two reasons: one is to help advertisers to understand how to create good slogans from a linguistic aspect, ...

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Thinking carefully, the heroes in Hemingway’s works, such as boxers, soldiers, bullfighters, fishermen, they all possess an amazing nature. They will often face death, but they will often choose to confront death directly. The misfortune, ...

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The subjective factors are Judy’s characteristics—self-discovery, self-confidence, independence, being high-principled, gratitude, optimism, diligence and perseverance. All these characteristics of Judy lead to her success....

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The U.S. sub-prime mortgage crisis and financial crisis had swept the world in just a few months. The financial crisis of United States was no doubt a world financial tsunami. The financial tsunami made the world economic development more un...

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In order to give detail analysis to the meaning of hand gesture, two parts of hand gestures are classified to give detail analysis. Third, comparisons of common hand gestures of different meanings based on cultural difference are introduced....

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Social etiquette is an effective way of image-building. During an intercourse, greeting, introduction, farewell, etc, all of them express an art of etiquette. The way you dress, the attitude you take and the manner in the banquet leaves a vi...

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The earliest study of nonverbal communication could be traced back to that of various schools of thinkers in pre-Qin Dynasty and Greek philosopher Aristotle. Confucius paid more attention to appearance and posture in different occasions and ...

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When we talk, we look at each other and sometimes observe the facial expressions. Its significance lies in everywhere, for example: babies use some facial expressions to show their feelings and necessity; teachers employ facial expressions o...

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Culture consists of thought, worldviews, values, belief, sense of time, friendship, family relationship and sense of law, etc. The purpose of the present study is to make a comparison of values (life values, society values, religion values, ...

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The present situation of English learning among English majors is not satisfied enough. The extrinsic motivation, such as passing exams, going abroad, is much stronger than the intrinsic motivation while tons of studies show that strong intr...

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This thesis consists of five chapters. The first chapter contains a definition of SMEs and makes a brief description of practical processes of E-commerce in Chinese SMEs. The second chapter describes the main applications of Chinese SMEs E-c...

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It’s well known that the world becomes smaller than before for the international communication are much easier than before. The activities such as international trade, political communication or the cultural communication, etc. draw people...

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This paper also attempts to provide evidences that Task-based Language Learning (TBLT) is feasible and can be flexible in high schools in China, as it is strongly recommended by the new National Curriculum Standards for English Education...

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Compared with the traditional PPP(Presentation, Practice, Production) teaching method, the new task-based instruction launched by the State Ministry of Education is regarded as a milestone in the teaching and learning of English in the middl...

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As it is known to all, the amount of information people get directly relates to the amount they read. Therefore, people are supposed to read more and to know more. The only way to achieve this goal is to improve the reading speed. For this r...

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Advertising is around us all the time: whenever we open a magazine or a piece of newspaper, turn on the TV or look at the buildings, people are confronted with advertisements. It can be said that advertising is almost in every sphere of soci...

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Anyhow, F. Scott Fitzgerald recorded what he and his generation really thought about, what they pursued and what they lacked in his period. That is to say the novel is intertwined with Fitzgerald’s understanding of himself and his generati...

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English, as a word or a foreign language, is familiar to us. We touch it when we are pupils. But, how many people know the origin of English? English has a long history from the Christian era. In its history, it is related to the Indo-Europe...

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The analysis of language characteristics of advertising English can help language learners to understand that each English style has its own characteristics which decided by different purposes, and the learners will better understand the con...

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What’s more, due to the diversities of history, geography, religions and customs, English proverbs and Chinese proverbs contain different connotation and denotation. Only after we understand the cultural backgrounds can we grasp English pr...

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With the general growth of research on Afro-American pop music in many academic fields, it is hardly surprising that the relationship between Afro-American pop music and its influence on popular culture has attracted considerable attention i...

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That is called word attack strategies. i.e. guessing the meaning of unknown words from a written context in the English reading process, which can help readers to use the dictionary sensibly to acquire the exact meanings of the new words...

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Oliver Twist is one of Dickens’s great works. In 1873, the first installment of Oliver Twist appeared in the magazine Bentley’s Miscelly, which Dickens was then editing. It was accompanied by illustrations...

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Constructivism is the latest theory of western educational psychology. What constructivists advocate about learning exerts a deep influence on how human beings engage in learning and it has become an important...

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Love is the eternal topic of human beings. The power of love make us believe that sorrow does not last and morning brings a ray of hope to chase away the past. Parents’ Love for their children is unconditional, it is made up of much deep d...

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On the Internet and in printed materials, there are a lot of academic and non-academic criticism about the origins of naming the five planets in the East. Professor Liang Ningseng has conveyed such view as “The Five Elements mixing Five”...

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The whole thesis is concerned about the use of rhetoric in English speech, and the thesis is divided into three parts. The first part talks about the definition and function of speech. The second part illustrates the definition and function ...

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