Abstract:With the China's entry to WTO[Notes:WTO: World Trade Organization] and the dramatic development of economic globalization, E-Commerce[ E-Commerce: Electronic Commerce] is a new business form popularly used by the SMEs[ SMEs: Small and Medium-sized Enterprises] in China. As the character of the SMEs, the E-Commerce is becoming the main tools to run business for its advantage on lower cost and higher spreading of information. In China, customers, retailers and enterprises are connected closely by E-Commerce. Meanwhile, various net platforms on B2B[ B2B: Business to Business] and B2C [ B2C: Business to Customer]promote the development of E-Commerce. It's a good time and suitable environment for the E-Commerce in China. However, various obstacles recently existed in the process of E-Commerce dealt by SMEs. For instance, the construction of the network and marketing environment, to a degree, block the expansion of E-Commerce in the SMEs of China. All the above problems concerned will be analyzed and solved in this dissertation by feasible countermeasures. The SMEs can take the opportunities to run their E-Commerce smoothly and expand the market shares in order to rise up the turnover.
Key words: E-Commerce; Small medium enterprise; obstacles; countermeasures
中文摘要:随着中国加入WTO和经济全球化的飞速发展，电子商务作为一种新型的商务模式被广泛应用于中国中小企业。由于中小企业的特点，电子商务以它的成本和高度信息传播的优势,逐步成为主流的运营商业模式。在中国，电子商务将消费者、分销商以及企业紧紧联系在一起。与此同时，各种各样的B2B和B2C平台促进电子商务的发展。对于电子商务的发展来说，现在正是好的时机和有好的环境。然而，近来中小企业在处理电子商务的过程中遇到各种各样的瓶颈。例如，网络的建设与市场环境在一定的程度上阻碍了中国中小企业在电子商务方面的扩展。本论文将就以上所涉及的相关问题进行分析并通过可行性的对策于以解决。中小企业借此机遇可平稳运作其电子商务并扩大市场份额，从而提高营业额。
关键词：电子商务；中小企业；瓶颈；对策
