Abstract:Based on the theoretical framework put forward by Leech, this paper intends to research the different application of politeness principle and cultural characteristics with explanation to the definition and relevant theories concerning Politeness Principle in a bid to help raise people's consciousness of beautifying their personality and create an elegant conversation atmosphere. It is known that using the politeness strategies properly will contribute to the success of trading activities and therefore, the application of Politeness Principle in writing business English letter is discussed under cross-cultural background through analyzing some examples from the perspective of lexicon, voice and syntax. In addition, how to choose words, voice and syntax while writing a professional business English correspondence is studied so as to enable business correspondence to carry out without barrier either in language or in culture.
Key words: Politeness Principle; business English letter; cross culture
CONTENTS
Abstract
中文摘要
1. Introduction1
2. Theoretical support 2
2.1 Definition of politeness principle
2.2 Maxims of politeness principle
2.2.1Tact maxim
2.2.2 Generosity maxim
2.2.3 Approbation maxim
2.2.4 Modesty maxim
2.2.5 Agreement maxim
2.2.6 Sympathy maxim
2.3 Necessity of politeness principle in business English letter
3. Reflection of politeness principle in business English6
3.1In terms of Lexicon
3.1.1By using modal words
3.1.2 By using concise and high-frequency words
3.1.3 By using specialized vocabulary accurately
3.2 In terms of voice and mood
3.2.1 By using subjunctive mood politely for suggestion
3.2.2 By using passive voice tactfully for requirement
3.2.3 By using active voice directly for expression
3.3 In terms of syntax
3.3.1 By using assertive sentence
3.3.2 By using interrogative sentence
4. Conclusion11
Bibliography.13
Acknowledgements.14
