摘要：旅游市场推广和营销创新对于旅游业的发展有着重要意义。进入新世纪以来，无锡的旅游形象进行了重新定位，旅游市场推广方面采取了很多创新的措施，促进了无锡旅游业的长远发展，旅游业可谓欣欣向荣。本文在旅游市场推广相关理论研究的基础上，剖析了无锡的国内外客源市场构成和旅游市场存在的不足，对无锡的旅游新形象系统进行了分析，总结了旅游市场推广的六大新策略。
关键词：旅游市场推广 创新 旅游地形象 无锡
Abstract: The innovation of tourism marketing and promotion plays an important role in the tiourism development. With the advent of a new century, the image of Wuxi tourism has been reshaped. Wuxi has taken a series of innovative measures in tourism marketing and promotion, which greatly accelerated the development of tourist industry. On the basis of theoretical study of tourism marketing, this paper probes into the constitution of tourist source market both home and abroad and the deficiencies of tourism marketing, analyses tourism identity system of Wuxi , summarizes the six innovative aspects in Wuxi tourism marketing.
Key words: tourism marketing; innovation; destination image; Wuxi
无锡市旅游业进入新千年来的长足进步很大一部分得益于其旅游市场推广与营销创新。本论文的目的在于研究无锡市旅游市场推广的创新机制，在结合旅游市场营销理论的基础上，分析无锡市旅游市场的构成和存在的不足，研究无锡是旅游形象的新定位，总结归纳无锡市旅游市场推广的新策略，希望能为无锡的旅游业发展提供一些建设性建议，并对其他市的旅游业发展有借鉴意义。
