中小物流企业竞争力研究.doc

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摘要:随着中国经济的快速发展,对物流的需求也大幅度增加,现代物流产业如今已成为中国国民经济的重要产业,市场竞争的一大热点。但因为我国物流企业起步比较晚,大部分仍然是中小物流企业,其普遍存在很多不足之处,所以对中小物流企业竞争力的研究尤为重要。本文从我国中小物流企业的现状出发, 通过对中小物流企业竞争环境分析,指出其竞争的策略,从而可以看出中小物流企业与大型企业的差距,并找出其存在的问题,针对这些问题一一给出对策,从而强化企业自身竞争力,才能使中小物流企业在如今复杂的环境下获得竞争优势。

关键词:中小物流企业;企业竞争力;问题;对策;建议;

 

Abstract: With the rapid development of Chinese economy, the demand for logistics also increases greatly, the modern logistics industry has become an important industry in China's national economy, one of the hot spots in the market competition. But because of the logistics enterprises in China started relatively late, most still is small and medium-sized logistics enterprises, it has many disadvantages, so the research on the competitiveness of small and medium-sized logistics enterprises is particularly important. Based on the current situation of small and medium-sized logistics enterprises in China, through the analysis of small and medium-sized logistics enterprises competitive environment, points out the competition strategy, so we can see that the small and medium-sized logistics enterprises and large enterprises of the gap, and the existing problems, Countermeasures are given to solve these problems, so as to enhance the competitiveness of the enterprises themselves, in order to make the small and medium-sized logistics enterprises in the complex environment to gain the advantage of competition.

Key words :Small and medium-sized logistics enterprise; The competitiveness of enterprises;question;countermeasure ;suggestion;