摘要:随着经济的发展，我国人口数量不断上升，老年人的人数也快速的上升，女性步入中年的人数越来越多了，中年女性的穿衣打扮都日益值得我们的关注。在社会经济的快速发展下，人民的生活水平得到很大的提高和改善，人民在满足最基本的生存需求后，就会开始对穿衣打扮的需求都急剧增加，但是长期以来，企业较多关注青年女性衣服市场的开发与研究，并涌现了一大批青年女装品牌。相比之下，中年女性服装市场却没有给予相应的重视，由于现在拥有的服装市场并不能很好地满足她们的消费需求。为了满足中年女性对服装的需求，这就足以引起我们对中年女性服装的问题产生高度地重视与关注。这次首先阐述了广东省中年女性服装出口发展现状和分析了广东省中年女性服装出口存在的问题，然后运用波特钻石模型中六大因素来重点分析广东省中年女性服装的出口竞争力。最后，提出提高广东省中年女性服装出口竞争力的对策。
关键词：广东服中年女性服装，出口竞争力，波特钻石模型，服装业危机
Abstract:As the major production base of middle-aged women clothing in China, Guangdong province has been leading the development of China's middle-aged women clothing industry and plays a great part in garment export.However, as the domestic garment export base, the status of Guangdong Province is facing serious challenges subject to factors like the global financial crisis and the rising international trade protectionism.Thus, it is necessary for Guangdong Province to re-examine the export competitiveness under the new situation internal and external.This paper will start with expounding the current situation of Guangdong middle-aged women clothing export and analyzes the existing problems, then use the six factors of Michael Porter diamond Model to analyze the export competitiveness of Guangdong middle-aged women clothing industry.
Key Words： Guangdong middle-aged women clothing industry，the export competitiveness，Michael Porter diamond Model，Service industry crisis
