摘要:随着我国加入世界贸易组织，整个市场的经济融入到了一个更大的范围,这无疑为我国的银行业提供了一个更为广阔的平台。同时也导致我国银行市场竞争的日益激烈，银行产品消费者理性消费观念的加强和客户需求的多样化，这就要求重庆市NC商业银行需要提高自身的营销水平，在管理水平和经营理念等方面可以通过对西方成功的商业银行所采用的营销策略进行分析与借鉴，并结合我国行情创新并完善自身的营销策略，进而满足日益增长的消费需求，在竞争激烈的银行市场中占有有利地位。
本文以重庆市NC商业银行为研究对象，对其所采取的营销策略进行研究探讨。首先，阐述了商业银行营销策略的理论含义及其所包含的内容。其次，对西方发达国家的银行所采用的营销策略进行分析，并从中总结出适合重庆市NC商业银行的营销策略。再次，对重庆市NC商业银行的营销现状进行分析。最后本文针对重庆市NC商业银行如何制定新的营销策略出发，从营销观念、产品、渠道、促销、市场等方面进行营销策略创新，为重庆市NC商业银行能够更好的满足消费者需求，并取得更大的市场份额提供保障。
关键词：营销策略 NC商业银行营销策略 NC商业银行策略创新
ABSTRACT:With China's accession to the world trade organization, the market economy into a wider range, this is undoubtedly for the banking of our country provides a wider platform. At the same time also led to competition in China's banking market is becoming increasingly fierce, bank products consumers rational consumption concept to strengthen and customer various needs, This requires the NC of Chongqing city commercial banks need to improve their marketing level, in the level of management and business philosophy, through analysis and reference the western successful commercial banks in the marketing strategy，combined with China's market innovation and improve its marketing strategy, meet the increasing consumer demand, occupy a favorable position in the fierce competition in the banking market.
This paper takes the NC of Chongqing city commercial banks as the research object, to study the marketing strategy. Firstly, expounds the theoretical meaning and the content of commercial bank marketing strategy. Secondly, carries on the analysis to the bank's marketing strategy of the western developed countries, and summarizes the suitable marketing strategy to the NC of Chongqing city commercial bank. Thirdly, analyze the marketing situation of the NC of Chongqing city commercial banks. Finally, aiming at the NC of Chongqing city commercial banks to develop new marketing strategies, marketing strategy innovation from the marketing idea, product, channel, promotion, market and so on, The NC of Chongqing city commercial banks can better meet consumer demand, and gain market share greater protection.
Keywords: Marketing strategy； NC Commercial bank marketing strategy ；NC Commercial bank strategy innovation
面对竞争十分激烈的金融市场，重庆市NC商业银行要在这竞争如此激烈的市场中占有有利地位，主要建议有以下几点：第一，重庆市NC商业银行应当对农村市场进行维护并进一步的扩大自身在农村地区的业务范畴。第二，提高金融产品的差异化水平，发展特色金融产品。第三，提高自我的创新能力，不断的创新自身的产品，来吸引更多的客户，占领更多的市场份额。第四，对国外一些成功的商业银行进行营销策略分析，从中吸取适合重庆市NC商业银行的营销策略。相信重庆市NC商业银行，通过以上的改进，最终会在金融市场中占据一席之地。
