摘要:进入二十一世纪之后，随着互联网技术的日趋成熟，随着经济全球化、信息现代化和贸易自由化的进一步发展，电子商务在社会经济领域得到了广泛的应用，己逐渐成为商家从事商业活动的新模式。电子商务已被公认为是21世纪世界经济格局的新方向，电子商务已成为我国经济发展的重要力量。其总数已超过4600万，成为大企业发展的依托，是推动市场发展的主体。中小企业由于在发展中既要开源又要节流，在权衡了其成本和效果后，特别是在经融危机的打击之后，电子商务成为了中小企业发展壮大的救命稻草。本文从研究中小企业开展电子商务盈利模式的一般内容入手，介绍中小企业开展电子商务盈利模式的产生发展及其在国外发展的实践，论证在我国中小企业开展电子商务盈利模式发展的必要性和紧迫性，结合我国中小企业开展电子商务盈利模式的现状尤其是中小企业的成功经验、我国中小企业开展电子商务盈利模式未来发展趋势，研究发展中小企业开展电子商务盈利模式遇到的困难和问题，着重指出在我国经济体制转轨时期和新经济迅速崛起条件下，我国中小企业开展电子商务盈利模式存在的问题，提出了我国中小企业开展电子商务盈利模式的发展对策及建议。
关键词：电子商务 中小企业 盈利模式
Abstract:After entering the 21st century, with the maturing of the Internet technology, along with the economic globalization, information modernization and the further development of the liberalization of trade, electronic commerce has been widely used in social and economic fields, has gradually become a new mode of merchants engaged in commercial activities. E-commerce has been acknowledged as the new direction of the pattern of the 21st century the world economy, e-commerce has become an important force of economic development in China. The total has more than 46 million, become big relying on the development of the enterprise, is the main body of market development. Small and medium-sized enterprises in developing both open source and throttling, after weighing the costs and effects, especially after the financial crisis hit, e-commerce has become the lifeline of the development of small and medium-sized enterprises. Based on the research of small and medium-sized enterprises to carry out the general content of electronic business profit model, the introduction of small and medium-sized enterprises to develop e-commerce profit pattern of development and its application in the practice of foreign development demonstration in small and medium-sized enterprises in our country electronic commerce development the necessity and urgency of profit model, combining with the status quo of China's small and medium-sized enterprises to develop e-commerce mode profits especially the successful experience of small and medium-sized enterprises, small and medium-sized enterprises in our country to carry out electronic business profit model for the future development trends, research and development of small and medium-sized enterprises to carry out the difficulties and problems in the electronic business profit model, emphatically pointed out that in our country economic system transition and the new economy under the condition of rapid rise, small and medium-sized enterprises in our country to carry out electronic business profit model existence question, proposed our country small and medium-sized enterprises to develop electronic business profit model of the development of countermeasures and Suggestions.
Keywords: E-commerce ；SMEs ；profit model
