摘要:众所周知，东莞是世界著名的制造业基地。东莞生产的电子信息产品在国际市场占据了相当的份额。然而，在金融危机的背景下，东莞电子信息产业迎来重大机遇的同时，更面临着严峻的挑战。文章基于东莞电子信息产业转型升级的现状和存在的问题，运用SWOT分析方法，对东莞电子信息产业转型升级的优劣势、机遇和挑战进行分析，并据此提出改善投融资环境、重视人才建设、发展电子商务、拓展内销市场、打造自我品牌、进行企业并购等对策建议。
关键词：东莞，电子信息产业，转型升级，企业并购
Abstract:As we all know, Dongguan is the world's leading manufacturing base. Electronic information products which had produced in dongguan occupies a considerable share in the international market . However, after the financial crisis, electronic information industry in dongguan not only greet great opportunities, but also face a serious challenges at the same time.This article is based on the situation and problems of transformation and upgrading of dongguan’s electronic information industry, and using the method of SWOT, to analysis the strengths, weakness, opportunities and challenges of the transformation and upgrading of dongguan’s electronic information industry ,then put forward to the methods and countermeasures of improving investment environment, paying great attention to the talents construction, developing electronic business, expanding the domestic market, creating self brand and enterprise mergers and acquisitions.
Key words: Dongguan , electronic information industry, transformation and upgrading, enterprise mergers and acquisitions
