摘要:客户是公司最宝贵的资源，为了更好的发掘老客户的价值，并为了适应竞争和客户需求发展变化的需要，企业逐渐把竞争的焦点转向客户，追求客户服务的差异化。一种叫做客户关系管理的理念逐渐产生，并被众多企业采纳和实施。
本系统在开发方法上采用的是结构化系统分析和设计的思想自上向下的进行系统的分析、设计、实施工作。整个系统采用B/S模式开发，开发工具为MyEclipse，后台数据库为SQL Server,全面应用DAO数据访问技术，将每个数据库的字段和操作都封装到类中。通过这个系统设计完成了对客户基本信息、联系人信息、交往信息、客户服务信息的充分共享和规范化管理；实现了对销售机会、客户开发过程的追踪和记录，提高新客户的开发能力；具有在客户将要流失时系统及时预警的功能，便于销售人员及时采取措施，降低损失。实现了在线报表的功能，方便公司高层随时了解公司客户情况。
关键词 ：客户信息；客户管理；java；sql server
Abstract:The customer is the most valuable resource, in order to explore the value of frequent customers, and to adapt to the competition and the changes and development of customer demand. Gradually the enterprise focus on customers for the competition, they pursue the difference of customer service. The concept of Customer Relationship Management(CRM) is gradually produced, even adopted and implemented by many enterprises.
The system use the idea of structured systems analysis and design to analyze, design and implement systematically from the top to down in the development methodology.The entire system will use the B / S model to develop with the development tool being MyEclipse and the back-end database being SQL Server, and applicate the DAO data access technology to encapsulate the field and operations of each database into the class. This system complete the full sharing and standardized management of basic information to customers, contact information, information exchanges and customer service information; develop new customers through the process of tracking and recording of sales opportunities, customer development; have the function of warning when customers will be the loss, so that sales personnel can take timely measures to reduce losses. System provide online relevant reports, so that company executives can keep abreast of corporate clients.
Keywords：Customer Information；Customer Management；Java；Sql Server
