摘要：作为国有企业的中国邮政具有网络、品牌、政策等优势，但同时也存在着服务价格与质量的偏差、网络信息服务不完善、附加增值服务不健全等诸多的问题。面对跨国物流企业和民营快递的冲击，中国邮政应当如何应对？如何利用自身的优势来抢占快递业市场？如何克服不足，发挥比较优势继续经营？对此，本文在分析EMS发展现状的情况下，针对EMS的优势和不足提出了一些建议。
关键词：EMS 快递市场 竞争策略
Abstract: as a state-owned enterprise with Chinese postal network, brand, policy advantage, but also existing at the same time the service price and quality deviation, network information service is not perfect, value-added service is diseased wait for a lot of problem. In the face of multinational logistics enterprises and private express shock, China Post should be how to deal with? How to make use of their advantages to seize the express delivery market? How to overcome the lack of play to the comparative advantages, continue to operate? Therefore, based on the analysis of the development situation of EMS cases, according to EMS advantages and disadvantages and put forward some suggestions.
Key words: EMS Express Market Competition Strategy
笔者在分析中国邮政EMS的优劣势后，给予了相应的发展建议，并做了如下的总结：中国邮政EMS在做好自身传统业务和创新业务的基础上，应该把握先机，充分利用自身良好的信誉和网络资源优势，把自己发展成为物流配送领域的主力军，为中国的网络经济建立一条最重要的、开放的、信息化的物流高速公路，服务于国民经济的各个领域和社会生活的各个方面，并成为电子商务时代的最大收益者。只有充分发挥了自身的优势，抓住当前的机遇，中国邮政速递服务公司定能在兼顾普遍邮政服务的义务时，不断发展壮大，成长为世界一流的速递物流企业。
