摘要：随着我国社会、经济的快速发展，我国的旅游业也得到了较好的发展。旅游者人数的增多、旅游目的地的扩大、旅游业的复杂性等必然会导致旅游风险的加大。旅游过程中由不同风险造成的损失程度呈现出逐年加重的态势。现阶段，旅游者关注的大都集中在旅游消费知识和旅游维权意识方面，对自身的责任意识和风险意识注重的却很少。这与我国快速发展的旅游业步调不一致。因此，加强旅游者自身的旅游风险及防范意识已是刻不容缓。
本文旨在通过对旅游现状的分析，提出了安全风险防范对策，唤起人们的旅游风险意识，以便旅游者在旅游过程中以最少的成本获得最大的安全保障和旅游满意程度。
关键词:旅游者,风险意识,防范对策
Abstract：With the rapid development of our society and economy, China’s tourism industry has also been a good development. Increase in the number of tourists, the expansion of the tourist destination, the complexity of the tourism industry will inevitably lead to increased risk of tourism. The extent of losses caused by the different risk in the tourism process showing a trend of increasing year on year. Stage, tourists concern are concentrated in the tourism consumer knowledge and tourist awareness of rights, but rarely pay attention to their own sense of responsibility and risk awareness. This is inconsistent with the pace of rapid development of China’s tourism industry. Therefore, the strengthening of tourists travel risks and awareness is an urgent need.
This article aimed at the tourism status of a security risk preventive measures, to arouse people’s awareness of travel risks in order to maximum security, safety and tourist satisfaction with the least cost to tourists in the tourism proces.
Key Words： Tourists, risk awareness,preventive measures
旅游产业能否成为人民群众更加满意的现代服务业，旅游者安全问题的有效解决是关键。为保障旅游者安全，对各种影响旅游安全的因素或事件，采取积极的预防预警和应急管理等措施是至关重要的，但这是远远不够的。而还要从旅游市场内部寻求决定旅游者安全的利益根源，明确旅游者安全问题的市场机理，探索解决问题的对策，才可能实现旅游者本质安全。
