浅析引进国外真人秀节目的本土化运作-《中国达人秀》为例.doc

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摘要:从引进国外真人秀节目至今,真人秀节目在国内发展已久,《中国达人秀》带来了国内真人秀节目的一个新高峰。《中国达人秀》好似一本教材,详尽阐释了如何成功的引进国外真人秀节目,创造收视奇迹,促进国内真人秀节目更好更快的发展。

    文章第一部简要阐述了真人秀节目在国内的现状,第二部分以《中国达人秀》为例具体分析其本土化的运作,第三部分则展望了中国真人秀节目的发展与未来。

关键词:真人秀 中国达人秀 本土化

 

Abstract:Since the reality television programs were brought into China, it has been booming for quite a few years, and seems the China's Got Talent is bringing about a new  upsurge in its popularity. China's Got Talent is quite a textbook-like example, which descripted how a foreign reality television program is imported in detail, and is of great importance to enhance the development of indigenouse reality television program, especially when it created a audience rating marvel.

The first part of this paper is a brief introduction of the status of reality television programs in China, the second part is about its localization process, using China's Got Talent as an example, the third part gives prospects for China's indigenouse reality television programs.

Key words: reality television program, China's Got Talent, localization

 

   真人秀节目作为一种从国外引进的节目形式,已经在国内历经了数年的风雨洗礼。其间有成就万千也曾跌入低谷,俨然已经从一个“新鲜事物”成长为“街知巷闻”。2010年,《中国达人秀》如同一剂充满了四射能量的血液注入了真人秀节目体内,成功的让真人秀节目走出了它的“七年之痒”,呈现了一个真人秀节目的新高峰。

  《中国达人秀》能取得成功与其将《英国达人》节目模式进行良好的本土化运作密不可分。以其为例,分析如何将引进的国外真人秀节目本土化,挖掘出真人秀节目更大的价值,以更大化的满足国内受众的需求。于此同时,更要充分总结《中国达人秀》本土化运作中的得与失,充分优化其已做到的,竭力做到其未完成的,加快国内真人秀节目的发展步伐,在未来的前进道路上策马奔腾。