摘要：自助旅游是当今一种比较时尚的旅游方式，它因出游自由、体现个性而深受旅游者喜爱。而近年来网络的快速发展和外国自助旅游者不断流入中国，使得国内人们对自助旅游的需求越发明显，自助旅游在中国有了较快发展。目前，中国的自助旅游处于发展和成长期，随着自助旅游的不断发展以及北京奥运会和上海世博会的成功举办，市场前景广阔。在不久的将来，自助旅游越来越有可能取代团队旅游，成为主流的旅游方式。但相对目前的旅游市场，自助旅游受到一些主客观因素的影响，存在旅游信息不准确、配套设施不完善、安全保障措施不到位等问题。本文通过对自助旅游的特点、在我国的发展状况、存在的问题以及其未来的发展趋势进行探讨，并提出一系列针对性的可行性管理措施。
关键词：自助旅游 特点 发展 管理
Abstract：Self guided tourism is one of the fashionable touristic ways．It is free for going on tour and reflects onds personality，SO it has great appeal to tourists.At present, Self-guided tourism is in development and growth, along with the continuous development of Self-guided tourism and The Olympic Games in Beijing and The world expo in shanghai held , the market of Self guided tourism will be wide prospect.In the near future, Self-guided tourism more and more may replace the team tourism, become mainstream touristic ways.But relative to the current tourism market the self-guided tourism market influence by some travel subjective and objective factors, Existing tourist information inaccurate and supporting facilities incomplete, security measures are not in place and so on.This article based on the characteristics of Self-guided tourism, the development situation in China, the existing problems and the future development trend are discussed, and puts forward a series of feasible management measures.
Key words：self-guided tourism trait development management
