关键字：化妆品 欧莱雅 营销战略 STP分析
ABSTRACT:Indian cosmetics market has great potential, has attracted many multinational companies to enter the Indian market, to make the competition more intense. How to use the marketing strategy for their own development in order to get the heart of the Indian consumers in the Indian market has become the focus of attention of Chinese and foreign cosmetics companies; how to rely on the advantage of the enterprise itself, seize opportunities, overcome disadvantage, risk aversion, and to develop appropriate marketing strategies the key to future success in the Indian market.
The major cosmetics companies are struggling to occupation of the cosmetics market in India. However, relatively few studies of the domestic cosmetics companies to enter the Indian market marketing strategy. India the cosmetics market situation and the marketing environment, from the product, price, place, promotion perspective analysis marketing strategy Paris L'Oreal cosmetics market in India to identify L'Oreal to enter India's lack of marketing strategy and proposed corresponding recommendations, to provide a reference for other cosmetics companies to enter India. Can help other enterprises (especially Chinese enterprises) to better develop marketing strategy to enter India.
Keywords: analysis of cosmetics L'Oreal marketing strategy STP