本文从语用学的视角研究电影片名翻译的语用等效及电影片名翻译语用的应对策略问题，探讨译者在理解原文的真正语用用意的前提下，选择合适的语言形式将原文的语用意义准确表达...

在分析中国古典诗歌特性、阐明等效翻译的含义、指出诗歌等效翻译的可能性和重要性的基础上，对如何使用等效翻译理论使诗歌翻译分别在音韵、意象和意境上达到等效进行详细研究...

My paper contains six parts. The first part is an introduction, and the second is about the features of advertising language, and of advertising translation. The third part deals with the relationship between advertising and culture...