No matter it is commercial advertising, or public service ads, advertising creation is a comprehensive art. The advertisement writing of this art is more necessary than other forms of writing. It should use the principle of selling to write ...

And in order to make advertisements more attractive, particular words and beautiful pictures are added. In advertising, the language provides consumers with vivid idea of the products or services. And the language features of advertising thu...

In this paper, we try to discuss the characteristics of different collective quantifies of a chosen job, based on COCA, “corpus of contemporary American English”. With COCA, we can easily find some corresponding...

The study of metaphor has a history of more than two thousand years, and linguists’ view on metaphor updated day by day. As a result, the study also demonstrated fruitful results. From the perspective of the study range of metaphor, we can...

This thesis introduces some of those differences, and analyzes the reasons and results of those differences. The purpose of writing this thesis is to make sense the differences, and to avoid the misunderstandings. In the presenting paper, al...