探讨广告语语用预设的各种类型_英语论文.doc

This paper will first introduce the different definitions of pragmatic presupposition put forward by different scholars and discuss its specific properties. Then, based on a psychological classification of presupposition, the paper will elab...

分类：英语论文 | 字数：4273 | 上传日期：2015-03-09

中日广告语比较分析_日语论文.doc

本文从网络上收集了大量优秀广告语，并就句法、修辞两方面对中日广告语进行了比较分析。分析发现中日优秀广告的句法和修辞既有共性，也有差异，但从总体上来说，共性大于差异...

分类：日语论文 | 字数：16867 | 上传日期：2015-01-31

分析中西广告语在创意方面的异同_英语论文.rar

the “idea” that David Ogilvy said means creative thinking. Creative thinking is that the advertiser develops a series of creative designs for the advertising target, and these creative designs are carried out by imagination, composition ...

分类：英语论文 | 字数：4923 | 上传日期：2014-12-06

功能对等在广告语中的翻译及应用_英语论文.doc

In modern society, we can see all kinds of advertising from television, magazines, newspapers, and internet, etc. For the marketer, advertising is a marketing strategy of establishing company image, increasing brand awareness, promoting sal...

分类：英语论文 | 字数：6413 | 上传日期：2014-10-17

英语商业广告语的特征及其汉译策略_英语论文.doc

All in all, commercial advertisements not only have commercial value, but also have a certain pragmatic research value. In this paper, a brief introduction is given to its major features in order to know advertising English more deeply. At t...

分类：英语论文 | 字数：4107 | 上传日期：2014-09-14

英语广告语模糊性的语用分析_英语论文.doc

This paper has been written from the pragmatic perspective, which not only helps to enrich the understanding of fuzziness, but also helps to promote the studies of advertising language and make the previous studies about advertising more pra...

分类：英语论文 | 字数：5280 | 上传日期：2014-09-07

中西广告语中体现的文化差异探讨_英语论文.doc

Cultural differences can be found in many aspects. This paper deals with the differences between Chinese culture and western culture in the perspective of advertisements. Advertising is an important part of people’s life. Advertisements in...

分类：英语论文 | 字数：5215 | 上传日期：2014-08-30

中美公益广告语中的文化差别_英语论文.doc

In China, there are many expressions about the definition and addressing of public service advertisements, like social morality advertisements, social voluntary advertisements, social public education advertisements, public advertisements an...

分类：英语论文 | 字数：3209 | 上传日期：2014-06-29

浅析广告语及其汉译_英语论文.doc

Advertising is around us all the time: whenever we open a magazine or a piece of newspaper, turn on the TV or look at the buildings, people are confronted with advertisements. It can be said that advertising is almost in every sphere of soci...

分类：英语论文 | 字数：10689 | 上传日期：2014-06-17

浅论广告语汉译的美学效果_英语论文.doc

In this thesis, the author talks about the understanding to the topic, that is, how the aesthetic effect functions and embodies in Chinese translation in advertising including rhetoric, linguistic styles, what’s more, how to improve the ae...

分类：英语论文 | 字数：5678 | 上传日期：2014-05-30

汉语广告语中的性别歧视分析_英语论文.doc

As the market economy develops, advertising has penetrated into every part of the social and economical life of countless households, with its rapid speed, wide coverage, and broad social influence, becoming an important integrant of social ...

分类：英语论文 | 字数：3968 | 上传日期：2014-04-05

解析广告语中合作原则的违背_英语论文.doc

Therefore, this paper will analyze and discuss English advertising slogans from the perspective of the violation of Grice’s Cooperative Principle. It studies advertising slogans in English, drawing on the previous research findings on adve...

分类：英语论文 | 字数：4335 | 上传日期：2014-04-04

英语广告语的语用预设_英语论文.doc

This paper reviews the related theories of presupposition, and analyses the close connection between presupposition and advertisement language, information, discourse and marketing strategy in advertisements so as to prove the positive funct...

分类：英语论文 | 字数：4910 | 上传日期：2014-03-12

广告语的特点及其翻译技巧_英语论文.doc

In this dissertation, there is three parts. In the first part, the linguistic features of the advertising language will be illustrated, and then the second part will point out the current situation and the existed problems of advertisement t...

分类：英语论文 | 字数：5321 | 上传日期：2014-02-25

越南商业广告语的特点及翻译_越语论文.doc

本文通过分析越南商业广告语言的特点，提出了翻译越语商业广告语时应遵循准确、简洁、自然、有创新性的原则和应注意的问题。这样，翻译出来的广告才更可信，更具说服力，能更...

分类：越南语论文 | 字数：9714 | 上传日期：2014-02-21

广告语在品牌传播中的价值研究.doc

本文重点研究了品牌传播的内涵，以及广告语对品牌传播的影响及其的价值，最后依据广告语在品牌传播中成功的案例和广告语在品牌传播中存在的问题，提出了提高广告语含金量的措...

分类：行政管理 | 字数：11380 | 上传日期：2014-01-22

中韩广告语翻译考察_韩语论文.rar

본 논문의 목적은 중국과 한국의 TV 광고에 나타난 설득 표현 방식에 대해서 대조하여 공통점과 차이점을 밝히는 것이다. 본 논문에서는 표현 수법을 중심으로 하는 수사법에 의한 설득...

分类：韩语论文 | 字数：8581 | 上传日期：2013-12-05

广告语的修辞手段与心理效应.doc

修辞手段的修辞效果与一定的心理过程相适应，心理效应又是以心理过程为基础,最终修辞手段与心理效应共同作用于广告说服中。因此两者不是简单的相辅相成的关系，修辞手段与心理...

分类：学术论文 | 字数：16762 | 上传日期：2013-10-18

浅谈英语广告语修辞_英语论文.doc

the paper also selects some advertisements on its rhetoric and has a comprehensive analysis. The paper hopes that the finding of this dissertation can help people better appreciate the English advertisements and provide inspiration and help ...

分类：英语论文 | 字数：6154 | 上传日期：2013-10-11

公益广告的词汇特点-美国红十字会广告语为例_英语论文.doc

The advertisements are taken from an influential organization—the American Red Cross. After detailed analysis, the lexical features of its language can be concluded as the very frequent application of the simple words, interrogative words,...

分类：英语论文 | 字数：5696 | 上传日期：2013-09-27

从目的论角度研究法国香水网络广告语的汉译本的语言特征_英语论文.doc

Although there are still some limitations of the present study such as lack of studying materials and the conclusion of the language features of Chinese versions may not be completed in rhetoric methods and speech, it is hoped that the findi...

分类：英语论文 | 字数：9624 | 上传日期：2013-09-21

从关联理论角度看英语广告语的修辞_英语论文.DOC

Finally, it makes an analysis on the application of the rhetoric devices in advertising under the relevance theory through data analysis. It is hoped that this study can help advertisers get a better understanding of advertising and the effe...

分类：英语论文 | 字数：7864 | 上传日期：2013-09-09

从目的论角度分析中西方商业广告语的差异_英语论文.DOC

In this study, based on related-material reading the characteristics of Western and Chinese commercial advertisements have been studied and listed, and some basic rules of designing and translating advertisements terms have also studied. On ...

分类：英语论文 | 字数：5093 | 上传日期：2013-08-26

论广告语的潜引力与吸引力.doc

利用修辞说好“话”等方面，然后在前人的研究基础之上，进一步对众多广告语进行探究分析，发现广告语的潜引力（即潜在的吸引力）来自情感、情趣、文学、文化、个性情绪等方面...

分类：文学论文 | 字数：9152 | 上传日期：2013-07-04