With economic globalization and fierce competition in the market, advertisement becomes essential for today international business promotion. In fact, advertisement plays a very important role in selling products. A successful advertisement ...

Address terms are the words speakers use to designate the person they are talking to in communication and they are an indispensable part of human verbal communication. The address terms can be used to establish, maintain, enhance or break do...

In addition to good quality, reasonable price and fine packing, but also need to have a good brand name translation. Cosmetic brand translation is a cross-cultural communication, which involves the study of languages, regional cultures, cons...

As the product of culture, advertisement can show the close relationship between language and culture. As the important part of culture, language is the carrier and expression form of culture. And advertising language is a special art form w...

This study analyzes the differences of wine culture from the perspective of dietetic aesthetics. The dietetic aesthetics is a human activity related to the sociology, psychology, culture and so on. With the difference on the origin of wine, ...

El origen de la dieta mediterránea es tan antiguo como la agricultura, pues nace en el Neolítico, cuando el hombre aprendió a cultivar plantas como los cerealesa, la vida o el acebuche. Los sumerios hace 5.000 años y otras civilizaciones...

Proverb is a short well-known saying that states a general truth, or gives advice. Proverbs come from life and people’s experience, so different countries have different proverbs. Because of differences of natural geography environment...

This thesis runs its systematic discussion on the cultural differences between China and western countries in business negotiation and strategies to them with three main parts: first, to understand the significance of business negotiation in...