Abstract: China’s automobile industry experiences rapid development during the 21st century and is facing market competition as well. Marketing mode is the core of the entire enterprise marketing system, therefore establishing a scientific and rational marketing mode is the key to support efficient marketing system operations．In this thesis, the marketing activities of China’s auto corporations are the research objects. The author uses SWOT theory to make a study of Chinese automobile industry. In addition, through the comparative analysis of the current situation of domestic and foreign auto marketing models, the author points out the main problems of China’s current marketing mode．At last, some proposals are given to help its development.
Key words: Marketing, Chinese Auto Corporations, SWOT Analysis
摘要: 我国汽车工业在21世纪飞速发展，同时面临激烈的市场竞争。营销模式是整个企业营销体系的核心与灵魂，构建科学合理的营销模式是支撑营销体系高效运作的关键所在。本文把我国汽车市场的营销活动当作研究对象，运用SWOT对我国汽车市场的营销模式加以研究分析。同时，通过对国内外汽车市场营销模式的现状的对比分析，作者指出了我国汽车营销模式目前存在的主要问题，并对其发展给出一些建议。
关键词：市场营销；中国汽车公司；SWOT分析
