Abstract: Based on related pragmatic theories, this thesis attempts to highlight the cooperative principle and analyze the reasons for the intentional violation of its four maxims in business negotiation. And the violating process which results in some conversational implicature is identical with the well-known thirty-six stratagems. Being an indispensible part of business activities, business negotiations aim to reach agreement in business transactions and accomplish mutual benefits. Therefore, the intentional betrayal of the Cooperative Principle, for the purpose of the smooth negotiation progress, deserves our special attention.
Key words: business negotiation; intentional betrayal; Cooperative Principle; thirty-six stratagems
摘要：本文以语用学相关理论为依据，力图分析会话合作原则，以求了解在商务谈判中违反会话合作原则的四个准则的原因。违反合作原则会产生一定的会话含义，这一过程与著名的三十六计有着许多不谋而合之处。作为商务活动不可或缺的一部分，商务谈判旨在达成交易条件，达到共赢。因此，我们应关注以使商务谈判顺利进行为目的的故意违反会话合作原则。
关键词：商务谈判; 故意违反; 合作原则；三十六计
