Abstract:The current prevalence of entertainment programs lack in-depth connotation and don’t have enough innovation. That’s the reason why most of the programs share an extremely short longevity. This phenomenon needs us to pay more attention to its existence and development.
The Tian Tian Xiang Shang program of Hunan TV gives the audience fresh and new entertainment with a combination of traditional Chinese culture factors and broadens the concept of entertainment；there are some innovation in the host, means of communication, internal competition in the program and so on.
Tian Tian Xiang Shang is a large-scale program of formal talk show. From the beginning of Tian Tian Xiang Shang program from August 2008, its viewership rate has been rising dramatically. Moreover, it is considered to be an excellent entertainment program in mainland China now. The growth and success of the program Tian Tian Xiang Shang deserves attention and study because of distinct Chinese characteristics and its outstanding innovation.
Key words: talk show; creativity; mass media; localization
摘要:当下的娱乐节目大多缺乏深度，生命周期短暂，更是匮乏创新元素。湖南卫视的《天天向上》栏目，将娱乐与传统结合，拓宽了观众的视野，带来了耳目一新的感觉。
《天天向上》是当下一档大型的综合性脱口秀节目，自从开播以来，收视率持续攀升，取得了骄人的成绩。可以说是大陆本土最受欢迎的娱乐节目。由于节目出色的创新能力和与中国特色元素的结合，取得的成绩和成功，值得我们加以关注。
关键词：脱口秀；创新；大众媒体；本土化
