Abstract:Over the past several decades, a lot of linguists are dedicated to the discourse analysis from different perspectives, such as pronunciation, vocabulary, syntax, cognitive features and its cultural connotation. In the recent years, many linguists are interested in the interpersonal meaning of advertising discourse.
This thesis is based on the studies of systemic-functional grammar and English advertising discourse. It focuses on the realization of interpersonal meaning by analyzing person, mood and modality system. The study is conducted to find out how the English advertising discourse realize the purposes of transmitting information, bridging the gap between the advertiser and the advertisee, thus to have a better interpersonal communication.
Keywords: interpersonal meaning; systemic-functional grammar; person system; mood system; modality system
Contents
Abstract
中文摘要
1. Introduction-１
2. Literature Review-１
3. Systemic-Functional Grammar and Interpersonal Meaning-３
3.1 Introduction to Systemic-Functional Grammar-３
3.2 Introduction to Interpersonal Function-４
3.3 The Interpersonal Meaning of English Advertising Discourse-４
4. Person System in English Advertising Discourse-５
4.1 Person System-５
4.2 The Realization of Person System-５
4.3 Case Study---Iphone4s-７
5. Mood System in English Advertising Discourse-９
5.1 Mood System-９
5.2 The Realization of Mood System-９
5.3 Case Study---English Water-Saving Advertising-１０
6. Modality System in English Advertising Discourse-１２
6.1 Modality System-１２
6.2 The Realization of Modality System-１２
6.3 Case Study--- Mercedes-Benz Advertisement-１３
7. Conclusion-１４
Works Cited-１６
