Abstract：With the development of the economy and the improvement of people’s living standard, Chinese car market has entered into a boom. China has been the largest producing and selling car market over the world in 2009 and 2010 in a row.
When we look around the Chinese auto market, we may find that the place is dominated by foreign car brands. Local brands either owned by local automakers or by Sino-foreign car-making joint ventures account for less than 50% of the market share, mainly taking up the low-end market. At the present stage, the three players compete with each other fiercely. Neither the winner nor the loser can be distinguished yet. While the Chinese independent carmakers, which attract most Chinese people’s attention, don’t have the cards in their hands now.
The paper first explores the current situation of Chinese car market which is dominated by the foreign car brands. And it also points out the gap between the Chinese independent car brands and the other two in terms of quantity and quality. Secondly, it presents the trend of the boom of Chinese car industry. Accordingly, the Chinese independent car brands will be inspired by the positive environment. And the paper predicts that the Chinese independent car brands will earn more shares in Chinese car market and possibly be a winner who will laugh till the last.
The third part of the paper provides sufficient evidence to support the bold prediction. It firstly analyses the limitation of the further development of foreign car brands and Sino-foreign joint venture car brands. Secondly, it presents the advantages and opportunities for Chinese independent car brands to develop and improve.
According to all the analysis above, the paper concludes with some implications that in the future Chinese independent car brands will develop to win more shares of the market and be the biggest winner in Chinese car market.
Keywords: Chinese car market; three players; Chinese independent car brands; in the future
Contents
摘要
Abstract
Chapter 1 Introduction-1
1.1 Overview-1
1.2 Analysis of the gap in sales-1
1.3 Analysis of the gap in quality-2
1.4 Implications-3
Chapter 2 Trend of the development of Chinese auto market-5
2.1 Overall View-5
2.2 A mathematical method to prove the prediction-5
2.3 Conclusion-5
Chapter 3 Objectivly favorable conditions-7
3.1 Overview-7
3.2 The weakness of American car brands-7
3.3 The weakness of European carmakers-7
3.4 The weakness of Japanese carmakers-8
3.5 The weakness of the Sino-foreign joint venture brands-9
3.6 Conclusion-9
Chapter 4 Advantages and Opprtunities for Local Brands-11
4.1 Overview-11
4.2 Advantages in the car models-11
4.3 Opportunities in the rural areas-11
4.4 Building up the brand influence-12
4.5 Pioneering in the new field-13
4.6 Conclusion-14
Chapter 5 Conclusion-15
Reference-17
