从汽车广告看中西方文化差异_英语论文.doc

  • 需要金币1000 个金币
  • 资料包括:完整论文
  • 转换比率:金钱 X 10=金币数量, 即1元=10金币
  • 论文格式:Word格式(*.doc)
  • 更新时间:2017-10-17
  • 论文字数:4534
  • 当前位置论文阅览室 > 外语论文 > 英语论文 >
  • 课题来源:(梦溪)提供原创文章

支付并下载

Abstract

 

Culture can be reflected through many ways, while in the modern society, advertising is a good carrier. So in the analysis of the current automobile advertising, we can identify the differences of advertising orientation due to different cultures. The author also studies the localization of western automobile advertising in China to reflect the influence of regional culture differences on automobile international automobile sales. In this paper, the author analyzes the differences between Chinese and western culture in automobile advertising and calls people’s attention to the cultural phenomenon reflected in automobile advertising.

 

Keywords: automobile advertising; cultural differences; China and west

 

Contents

Abstract

摘要

1.Introduction-1

2.Literature Review-1

3.Differences between Chinese and Western Culture Orientation in Automobile Advertising-2

3.1. Individualism vs Collectivism-2

3.2. Power Orientation-2

3.3. Value Orientation-1

3.4.Rationality VS Sensibility-2

3.5.Masculism VS Feminism-3

3.6. Humor Orientation-4

4. Reasons for the Differences-5

4.1. Ideology and cultural background-5

4.2.Ways of thinking-6

5.The localization of Western Advertising in China-7

5.1. Advertising slogan-7

5.2.The selection of elements of advertising and advertising style-8

6.Conclusion-9

Works Cited-13