国际商务谈判的双赢语用策略分析_英语论文.doc

  • 需要金币1000 个金币
  • 资料包括:完整论文
  • 转换比率:金钱 X 10=金币数量, 即1元=10金币
  • 论文格式:Word格式(*.doc)
  • 更新时间:2017-11-11
  • 论文字数:5499
  • 当前位置论文阅览室 > 外语论文 > 英语论文 >
  • 课题来源:(白鲸)提供原创文章

支付并下载

Abstract: Negotiators in international business should bear the concept of win-win in mind and use some pragmatic strategies, such as politeness strategies, euphemism strategies, cooperative principle and concession strategies, to achieve maximum benefits of the both parties. This paper aims to analyze the basic characteristics of the pragmatic strategies in international business negotiation and its practical application in win-win negotiation from the perspective of pragmatic strategies of sociolinguistic, and then illustrate the obstacles of getting an interest maximum in international business negotiation.

 

Key words: pragmatic strategies; win-win negotiation; obstacles

 

CONTENTS

Abstract

摘要

1. Introduction-1

2. Literature review-1

3. Features of Pragmatic Strategies-2

4. Win-win Pragmatic Strategies in International Business Negotiation-3

4.1 Politeness-3

4.1.1 Positive politeness-4

4.1.2 Negative politeness-6

4.2 Cooperative principle-7

4.3 Euphemism-8

4.4 Concession-10

5. Conclusion-10

Bibliography-11

Acknowledgements-12