摘要:随着第四媒体——网络媒体的兴起，传统媒体遭到了前所未有的冲击。如今的传媒界，无论是业界还是学界，都有一个普遍共识，就是传统媒体要想取得更进一步的发展，就必须站在媒介融合的角度，寻求与新媒体的合作。在这一点上，当今中国最火的电视节目《非诚勿扰》走在了全国电视节目的前列，开创了电视节目微博互动的先河。这次的尝试，让普通受众在节目播出时有了一个交流分享平台，引起了观众极大的兴趣。这一举措，可以说为传统媒体的传播模式进行了有益补充，也对传统传播理论提出了挑战。
关键词:微博；非诚勿扰；电视传播
Abstract:The rapid growth of the fourth media (i.e. the new network media) is having a more serious impact on the traditional media than ever before. Therefore, a consensus has been reached in both the academic and industrial fields that the traditional media has to take the corporation with the new media into consideration so as to make a perfect mergence of the two kinds of media. Take the popular TV show <feichenwurao> as an example. It is the pioneer who offered the interactions between the audience and the live show by using microblog. This brilliant innovation provides audience opportunities to involve in the show and make a voice, which attracts their attentions and interests. It is certain that this attempt made a beneficial complement to the broadcasting methods of the traditional media, but simultaneously arose a challenge to the conventional theories.
KeyWords:Micro Blog ; FeiChengWuRao ; TV Broadcast
《非诚勿扰》是一个电视节目的巅峰，微博则是网络媒介的一次神话。他们都在各自的领域达到了一个让旁人难以企及的高度。《非诚勿扰》与微博的结合开创了一个新的电视传播模式，它让观众第一次能在电视节目播出时与节目进行全效互动，有力的促进了节目影响力的拓展，是对电视综艺栏目传播新方式的一次有益探索。
