摘要：当下图片在媒体中的地位从“重文轻图”演变到今天的“图文并重”，图片的作用越来越重要，而图片新闻的舆论引导功能也逐渐被媒体人所重视。本文以全国最大的新闻单位—新华通讯社办的一张面向江苏公开发行的都市类日报《现代快报》为研究对象，通过分析图片新闻在都市报中的地位和作用，图片新闻的舆论引导功能，以及图片新闻舆论引导的可行性。从而提出关于图片新闻舆论引导规范化方面的建议，使报纸图片新闻的舆论引导功能得以充分并正确地发挥，从而提高报纸在现在众媒体中的竞争力。
关键词：图片新闻; 舆论引导; 《现代快报》
Abstract :In the current society ,the status of picture in the media changed from the "heavy paper light map"to today's "graphic both ",and the role of picture becomes more and more important ,however the function of public opinion on photo news is taken gradually by the media person .This paper takes the metropolis daily "Modern Express" that organized by the largest news organizations in our country—Xinhua News Agency and offers for the city as the research object ,by analyzing the status and affects of picture news in city news,the public opinion guide on photo news, and the feasibility of public opinion direction on photo news.Then make some suggestions about that photo news exerts better public opinion ,to make the public opinion guide on photo news can be fully and properly play,and finally to improve the competitiveness of the newspaper in the public media today.
Key Words : photo news; public opinion; "Modern Express"
