摘要：黑井是云南省楚雄州禄丰县的一个小镇，自古以来是个产贡盐的地方，有“盐都”之称，百年沧桑，“盐都”早已失去了昔日的辉煌，却留下了具有唐宋风貌的坊巷，颇具西方建筑风格的武家大院，以及明清风格的民居、碑刻、石雕、古塔、石牌坊、古戏台、古寺庙、古盐井等。
自2006年黑井被国家建设部、文物局列为第二批中国历史文化名镇后，前来观光的游客越来越多，目前黑井正处于旅游经济开发阶段。为提高黑井的知名度和美誉度，促进黑井旅游业的快速发展，我制作一部关于黑井的旅游宣传片，打开黑井历史的大门，吸引更多游客游览，吸引商人、艺人参与黑井旅游业开发。
本片的设计以黑井的盐为线索，以黑井遗留下的文物古迹为主要内容，用短短几分钟的镜头呈现“盐都”的容颜，展示黑井独特的旅游魅力。
关键词：黑井古镇； 盐文化； 旅游；宣传片
ABSTRACT:Yunnan black well is a small town in Chuxiong Lufeng, since ancient times is a place where salt production tribute, the "salt,"said the century of vicissitudes, "salt" has long lost its former glory, but left with Song style of Square Lane, rather western style weapons Courtyard, and the Ming and Qing style houses, inscriptions, stone sculptures, pagodas, stone arches, ancient stage, ancient temples, ancient salt well and so on. Black wells since 2006 by the National Ministry of Construction and Administration of Cultural Heritage as the second batch of Chinese historical and cultural town, the tourists come to more and more wells are in the Black tourism economy development stage. Wells to increase the visibility of black and reputation, to promote the rapid development of tourism in black Well, I made a promo-
tional film about the black travel well, open the door to the black well of history to attract more tourists to visit, attracting businessmen, artists in black tourism development wells. The design of the film in black salt as well clues to the legacy of black heritage well as the main content of the lens with just a few minutes showing "salt" of the face, showing the black wells unique tourism charm.
Key words: black town well; Salt culture; Tourism; Vide
