摘要:主要研究生活方式对消费者食品安全风险感知的影响。随着改革开放以来，中国的经济正飞速增长，消费者的收入也持续增长，以此对食品的需求也越来越多。然而中国现阶段相对滞后的食品安全监管和消费者保护制度跟不上快速发展的食品产业，当前中国的食品安全问题实在令人堪忧，“毒大米，三聚氰胺牛奶，地沟油，假奶粉”等事件频频曝出，牵动着万千消费者的神经，频出的食品安全问题引起了消费者空前的关注与担忧。然而，普通消费者很难直接去知晓以及控制企业产品的质量安全，因此，引导消费者提高自身的食品安全风险感知至关重要。然而，从消费者的角度出发，去研究生活方式对消费者食品安全风险感知影响的少之又少。消费者很难通过有效的方式去改变以此增强自己的食品安全风险感知。因此，如何通过利用和改变消费者的生活方式来增强消费者自身的食品安全风险感知成为了我此论文的研究重点。
关键词：生活方式；风险感知；食品安全；消费者
Abstract:With the reform and opening up, China's economy is growing rapidly, consumers' incomes have continued to grow and the demand for food is rising .However,China's current food safety issues is really worrying,Such as poisonous rice,waste oil and so on . Therefore, how to use and changing consumer lifestyles to enhance the consumer's own food safety risk perception has become the focus of my paper .
Therefore, guiding consumers to improve their food safety risk perception is crucial. However, from the consumer's point of view, to study the lifestyle of consumer perception of food safety risks affect very few. Difficult for consumers to change through effective manner in order to enhance their food safety risk perception. Therefore, how to use and changing consumer lifestyles to enhance the consumer's own risk perception of food safety has become the focus of my research for this thesis.
Keywords: Life style ; Consumer ; Food safety ; Perceived risk
