Abstract:At present, all kinds of the size of the enterprise has developed rapidly in our country. Because of the influence of economic globalization, the grasp of the enterprise external environment is more and more difficult. At the same time, as companies continue to expand the scale and improve the management level, within the enterprise management to increase the complexity of the operation, business needs more complete and rational strategic planning, development and implementation of the right financial strategy. However, enterprise has its own life cycle, combined with enterprise life cycle, different financial strategy formulation and implementation of enterprise development is of great significance.
This paper adopts the method of combining theoretical research and case analysis. The first part is described from a theoretical point of view and the related theoretical study of the corporate life cycle and financial strategy choice. The second part discussed the initial, growth, maturity, and decline of enterprise financial characteristics and financial strategy choice. In the third part, this paper makes Zhejiang Shenghua Biok Biology co.,Ltd. as an example for further study. First of all, according to the enterprise life cycle theory analysis of Zhejiang Shenghua Biok Biology co., LTD. The life cycle of the company's is divided into three stages. Secondly to analyze and evaluate the different life cycle phase of the financial activities and financial strategy. Combined with enterprise life cycle theory to study the financial strategy, help enterprise constantly adapt to changes in the environment, and finally achieve the sustainable development of the enterprise.
Keywords Enterprise Life Cycle Finance Strategic Financing Investment Income Distribution