摘要：产品创新是企业技术创新的核心内容,是新产品在经济领域里的成功运用，产品创新战略分为五个方面，分别是研究与开发战略、技术战略、市场战略、人才资源战略、资金战略。谷歌公司是当今互联网领域创新精神的代表性企业，谷歌公司产品创新能力极强，产品线多样复杂，也由此谷歌公司在产品创新的过程中得以不断调整商业模式，不断提升自身的核心竞争力，应对不同时期不同情况的市场竞争，并在此过程中取得胜利，得以获得消费者、市场和投资者的青睐。本文着重从研发与技术战略、市场战略、人才资源战略三个方面举例论述谷歌公司的产品创新战略，并结合谷歌公司发展路径及商业模式塑造和升级的过程，分析论证产品创新战略对谷歌公司发展的影响。并对这种产品创新战略优劣进行分析。
关键词：产品创新战略 谷歌 技术驱动 市场战略
Abstract：Product innovation is the core content of enterprise technology innovation, is the new product successful use in the economic field, the product innovation strategy is divided into five aspects, respectively is a research and development strategy, technology strategy, market strategy, human resources strategy, financing strategy. This article emphatically from research and development and technology strategy, market strategy, human resources strategy from three aspects, for example on Google the company's product innovation strategy, and for this kind of product innovation strategy advantages and disadvantages are analyzed.
Key words: Product innovation strategy Google technology driven market strategy
