摘要:随着手机的普及，众多厂家纷纷想通过自主品牌的研发，打开国际市场。其中，我国众多品牌的手机，把握住产业升级的契机，纷纷向国内、国际市场推出新一代的智能手机，企求打开国际市场，其中HTC更是智能手机领域的领航者。此文通过分析我国手机在全球贸易竞争中的概况，探析在发展过程中显露的问题，并用SWOT分析法找出我国手机企业所具有的优势和劣势，并运用自身所学的国际贸易理论专业知识，建议我国手机企业应注重自主专利技术的研发，兼并联合一些有专利技术的企业，扩大技术壁垒，加强国内、外企业技术的交流，促进产业技术的升级。
关键字：我国智能手机产业，进出口贸易，扩大市场
Abstract:With the popularity of mobile phone, many manufacturers have to think through their own brand of R & D, opened the international market. Among them, China's many brands of mobile phone industry, grasp the opportunity to upgrade, in succession to the domestic and international market, the introduction of a new generation of intelligent mobile phone, asking to open the international market, where HTC is the leader in the field of intelligent mobile phone. This article through the analysis of China's mobile phone in the global trade competition overview, analysis in the development process of the problems revealed by SWOT analysis method, and find out the Chinese mobile phone enterprises advantages and disadvantages, and apply their learned of the international trade theory knowledge, suggested the Chinese mobile phone enterprises should pay attention to their own proprietary technology research and development, merger and acquisition a patented technology enterprises, expand the technical barrier, strengthen domestic, foreign enterprises and technological exchanges, promote industry technology upgrade.
Key Words：China intelligent mobile phone industry、Import and export trade、Expand market
