摘要:电影贸易作为文化贸易的重要组成部分，是中国对外文化交流的重要形式，在我国的对外经济合作中占据重要的地位。随着人们生活水平的提高，对文化产品的消费逐渐增多，人们对电影的消费也呈现逐步上升趋势，因此，我国的电影产业获得了较大的发展空间。但随着外国大片的进入，我国的影片受到了巨大的冲击；电影产业存在的一些诸如影片制作粗糙，缺乏创新，缺少文化内容，投资多但收益少等一些自身原因，极大地制约电影产业的发展。本文对我国电影的进出口贸易展开研究，探讨我国电影在对外贸易中存在的问题并分析电影产业发展缓慢的原因，通过分析好莱坞以及宝莱坞电影的成功模式，探讨中国电影更好的发展之路，最后运用自己所学的专业知识，提出促进我国电影贸易发展的对策和建议。
关键词：中国电影，进出口贸易，存在的问题
Abstract:Film trade as an important part of cultural trade, is the important form of cultural exchanges with foreign countries, and occupies an important position in foreign economic cooperation of our country. With the improvement of people’s living standard, also the consumption of cultural products has gradually increased, the consumption of the film also appear gradually rising trend, therefore, Chinese film industry has larger development space. But with the invasion of foreign film, Chinese films have been suffered a huge shock, and their own reasons of our country’s film industry, such as the film made of rough, the lack of innovation, the lack of cultural content, investment more than income, which restricts the development of the Chinese film industry.
This paper researches on the import and export trade of Chinese film, and discusses the problems of our country’s film in foreign trade, analysis the reason of slow development of the film industry, and through the analysis of the success model of Hollywood and Bollywood, discusses a better development road of Chinese movies. Finally, I use my own professional knowledge, and give some suggestion to promote the development of Chinese film trade.
Key Words：Chinese movies, Import and export trade, problems
