摘要:随着中国新农村建设的不断完善和发展，特别是加入世界贸易组织后，我国农业产业化进程不断加快，农民收入增加，农业机械行业市场也因此迅速增长。创新农机科技服务公司是一家小型农业机械生产销售企业，在激烈的竞争中，想要抓住机会扩大市场份额，争取更多的消费者，促销是一种非常重要的手段。本文研究的是创新农机科技服务公司促销策略，在分析农机行业所面临环境的基础上，认真研究了该行业及消费者的特殊性，试图以此找到真正适用于农机行业的促销策略。本文主要内容分为四部分：第一部分，简单介绍创新农机科技服务公司概况；第二部分，对创新农机科技服务公司的促销环境进行分析；第三部分，分析创新农机科技服务公司现有促销方式及其存在的问题；第四部分，提出对创新农机科技服务公司适用有效的促销策略。
关键词：农业机械；农机行业；促销策略
Abstract:With the uninterrupted completing and developing of Construction of the New Countryside policy in China,especially after joining the WTO,the agricultural industrialization process of our country is being accelerated constantly and peasant's income increases,as a result,the market of agricultural machinery increases rapidly.The Chuangxin agricultural machinery scientific and technological service company is a small business which products and sales agricultural machinery.In keen competition, if the company want to take occasion to expand market share and get more consumers,the promotion will play an essential role.This thesis which study the promotion strategy of Chuangxin agricultural machinery scientific and technological service company analyzes the environment that agricultural machinery trade faces and studies this trade product and consumers' particularity ,in order to find the promotion approach suitable for the agricultural machinery trade.There are four parts in the paper.Part one ,Introduce the overview briefly of Chuangxin agricultural machinery scientific and technological service company.Part two ,analyze the promotion environment of Chuangxin agricultural machinery scientific and technological service company.Part three ,analyze company's present promotion approach and find out the shortcoming. Part four ,combine company's current situation and make the applicable and effective promotion tactics.
Key Words：Agricultural machinery；Agricultural machinery industry；Promotional of tactics
