摘要：我国是世界上最大的纺织品生产和出口国，一直以来都为我国的出口创汇做出了巨大贡献，目前面对日益严峻的国际经济形势，纺织企业如何提高出口竞争力，保持持续稳定的发展成为社会关注的焦点。本文从纺织品企业出口的环境、企业特点和产业发展现状分析入手，研究纺织品出口企业在面临全球经济萎靡的现状之下，在面对欧美进口国需求下降，人民币升值，原材料和劳动力成本上升等诸多外部风险因素，以及技术落后、品牌竞争力弱、缺乏专业人才等内部风险因素之下，结合纺织品出口企业实际情况，得出纺织品出口企业应该通过企业结构调整、技术创新、品牌建设等方式，同时政府和行业协会应当依靠促进政策、建立标准体系、加强交流等途径来提升企业的出口竞争力，实现企业的健康发展。
关键词：纺织品出口；竞争力；企业
Abstract: China is the world's largest textile producer and exporter, has been made a great contribution to China's export, the face of increasingly severe international economic situation, how the textile enterprises to improve export competitive ness, maintain the sustained and steady development as the focus of attention. In this paper, textile companies export environment, the characteristics of enterprises and industry development status start study textile export enterprises in the status quo under the face of global economic malaise in the face of Europe and the United States importing countries declining demand, the RMB appreciation, rising raw material and labor costs external risk factors, as well as backward technology, brand competitiveness, lack of professional personnel under the internal risk factors, combined with the actual situation of the textile export enterprises obtained a textile export enterprises should be through corporate restructuring, technological innovation, brand building, while Government and industry associations should rely on the promotion policy, the establishment of the standard system, and ways to strengthen exchanges to enhance the export competitiveness of enterprises, to achieve the healthy development of enterprises
Key words: Exports of textiles ;Competitiveness; Enterprise
