摘要：在世界经济日趋一体化的情况下，跨国经营已经成为不可或缺的经营手段。现在，越来越多的外资企业已经进驻到中国，与此同时国内的许多企业也相继走出了国门，如何解决跨国经营带来的问题也已经被大多数的跨国经营者所重视。跨国公司的生产经营活动，在跨越国界的同时，也跨越了文化。在这种情况下就不可避免地会出现文化冲突，如何处理好这些冲突带来的问题成为了大多数跨国经营者所关注的问题。基于此，本文按照表现—影响—原因—对策的顺序，提出相关的观点。
关键字：跨国公司 文化冲突 影响 对策研究
Abstract：As the Chinese Economy becomes increasingly integrated into the World Economy, the implementation of internationalized management proves to be an inevitable tendency. Nowadays, a growing number of foreign-funded enterprises have entered the Chinese market, Meanwhile, more and more domestic enterprises are entering overseas markets. How to solve the problems are caused by transnational operation has been paid great attention in most of the transnational operators. The production and business operation activities of the multinational companies, while across borders, across cultures. In this case will inevitably will appear the cultural conflict, how to deal with these problems has become the most transnational operator issues of concern. Based on this, this article in accordance with the order of the performance - effect - causes - countermeasures, and put forward relevant point of view.
Key words: Transnational company Cultural conflict Influence Countermeasure research.
