Abstract:The animation industry is a new industry to the "creative" as the core, it is the animation, comics, light novels, magazines, audio-visual products, game animation product development, production, publication, broadcast, performance and sales, as well as with the cartoon image of the surrounding the commodity derivatives of the production and business operation industry. Because of the broad development prospects and characteristics of the development of rapid and strong correlation of industry, animation industry development more and more attention, Japan is the world's largest animation, Sino-Japanese joint venture animation enterprises and cooperation has a great role in the development of China's animation industry. So the understanding of the Sino-Japanese joint venture animation enterprises, research related to coping strategies, is of great significance to the development of China's animation industry of the future.
Based on the study of the literature in this field are summarized, with Guangzhou TianWen Kadokawa Animation Co. Ltd as an example to discuss the problems in Sino-Japanese joint venture animation enterprises, influence factors of Sino-Japanese joint venture animation enterprises conducted a comprehensive system analysis. At the same time, based on the theoretical analysis results for the guidance, through the analysis of present situation of the domestic animation industry market, elaborates the influence public awareness and related personnel for the development of the Sino-Japanese joint venture animation enterprises, according to the data analysis, put forward the feasible countermeasure.
Keywords: Sino-Japanese joint venture animation enterprises; Problems; Countermeasures