摘要：零售业在我国国民经济中占有相当重要的地位。 “十一五”期间，南通消费品市场整体运行良好，规模日益壮大，需求大幅上升，消费繁荣强劲，消费品市场呈现强劲增长势头。五年间，全市累计实现社会消费品零售总额4628.03亿元，比“十五”期间累计增长1.4倍；2010年全市实现社会消费品零售总额1268.32亿元，是“十五”期末的2.4倍，年均增长19.2%。
进入新世纪后，南通融入世界经济一体化的进程明显加快，零售业也获得了跨跃式发展，流通格局发生了深刻变化：商品市场体系较为完备，现代流通业态广泛发展，企业产权制度改革基本完成，一批知名骨干企业应运而生等，市场已步入规模扩张与质量提升并举的新发展阶段。
关键词：零售业 连锁经营 问题 对策
Abstract: Retailers in China's national economy occupies an important position in. "11th five-year plan" period, nantong whole running consumer market good, growing size, buoyant demand, consumer boom strong, a stronger momentum consumer market. Five years, the realized total social total retail sales of consumer goods than 4628.03 billion yuan, the accumulative increase during the tenth five-year plan 1.4 times; 2010 the realization of social total retail sales of consumer goods 1268.32 billion yuan, is "15" final 2.4 times, with annual growth of 19.2 per cent.
Enter the new century, nantong into the world economic integration process significantly faster, retail also won the developing by leaps and bounds, circulation patterns had the profound change: commodity market system, the comparatively complete modern circulation format widely development, enterprises property rights system reform basic completion, a group of well-known backbone enterprise arises at the historic moment, etc, the market has already entered with quality improvement and expansion of the new stage of development.
Keywords:Retail Business;Store Operation; Problems; Countermeasures
零售业的发展对任何一个城市来说都是很重要的，因为它的存在和发展是与国民的生活息息相关，零售业在快速发展过程中运用连锁经营这种经营模式是其发展的必然，但连锁经营这种经营模式的运用是要在充分理解连锁经营本质和特点的基础上，结合行业本身或企业自身特点才能够发挥这种模式带来的效益和优势。要是企业在没有充分的认识到这点，那么运用连锁经营这种模式可能会导致企业资金链的断裂、品牌的破裂，甚至没有办法继续经营而倒闭。在全国区域经济布局上，南通地处中国黄海南部，长江入海口东岸，南与苏州、上海两市隔江相望，西北与泰州市接壤，北与盐城市接壤。承南启北、西进东出的枢纽；铁路、高速公路、航空、海洋/长江/内河船运立体交通南通“据江海之会、扼南北之喉”，隔江与中国经济最发达的上海及苏南地区相依，被誉为“东北上海”。
本论文主要是通过对国内外零售业及连锁经营发展的现状以及南通零售业连锁经营的状况的调查研究，分析出南通零售业连锁经营发展中存在的问题，结合国际贸易所学的知识，提出相关建议和对策。
