摘要:随着中国企业福利制度的改革，很多企业都实行了带薪休假或工龄假制度，带薪休假或工龄假的假期往往和旅游旺季错开。工作、生活上的压力人们大多会选择在旅途中缓解，所以随着越来越多的企业实行带薪休假后，越来越多的人会选择在旅游淡季出游。这些人已经厌倦了旅行社赶鸭式的团体游，他们希望他们的行程能由自己来安排、产品由自己来组合，并且还想还更少的钱。现在中国的旅游市场是一到旺季每个旅游景点都会人山人海，到淡季时人就不多。人不多的原因一是因为现在选择在国家法定假期出游的还占多数；二是尽管现在现在淡季出游的人数越来越多但淡季的时间长，所以平均一天的游客也就少了。所以能够满足旺季旅游的旅游资源到了淡季就会造成浪费，旅游产品提供商愿意以更低的价格以求售出更多产品。优雅美旅游网就是结合了消费者自主定价、逆向团购、旅游分享三个模式来满足旅游者的个性定制和低价购买的需求还有旅游产品提供商的尽量多销售商品的需求的。本文旨在为优雅美旅游网的上线运行做进一步的理论深化和实操借鉴。
关键词:消费者自主定价，逆向团购，购物分享社区，旅游淡季
Abstract:With the welfare reform of Chinese enterprises, many enterprises have implemented the false system of paid leave or seniority, paid leave or seniority fake holidays often stagger and the tourist season. Work stress in their lives, most people will choose to ease the journey, so with more and more enterprises of paid vacation, more and more people will choose to travel in the tourist off-season. These people are tired of the travel agencies to catch the duck-like tour groups, they hope that their trip can be arranged by themselves, by their own products to combine, and would like to also less money. China's tourism market to each peak season tourist attractions are drawing huge crowds to the off-season when not many people. One reason not many people now choose to travel in the national legal holidays majority; Second, although now more and more people now travel off-season off-season for a long time, the average day tourists also less. They were able to meet peak season for tourism tourism resources to the off-season will result in waste, tourism product providers are willing to lower prices in order to sell more products. Elegant America Travel is a combination of consumer-priced reverse buy, tourism and share the three modes to meet the needs of the personalized customization of the tourists and the low price demand there is the tourism product providers as much as possible the sale of goods. This article aims to make further theoretical deepening and practical operation of the reference for elegant Tours on-line running.
Key Words:Consumer pricing;Reverse group;Shopping sharing Community; E-commerce; Low season for tourism
