摘要:2011年穿越剧《宫锁心玉》在湖南卫视首播取得了超高的收视率，也引发了全民“穿越”的轰动效应。通过对引起该剧热播的内、外因素进行全面的研究，发现其题材、演员等自身因素、宣传运作因素以及社会心理因素对于该剧热播都起到了重要作用，尤其是其自身因素起到了关键性作用。
关键词： 《宫锁心玉》 热播 自身因素 宣传运作 社会心理
Abstract:2011 traversing drama "Gong Suo Xin Yu" in Hunan satellite TV aired made high ratings, also caused the people " traversing" sensation. Play hit by internal and external factors caused by the play hit to conduct a comprehensive study and found that their subject matter,actors and their own factors, propaganda operation factors and psychosocial factors to this drama broadcasts have played an important role, especially its own factors played a key role.
Key Words：The hit own factors propaganda operation psychosocial
通过对电视剧《宫锁心玉》热播的原因进行全面深度的剖析，可以看出，该剧题材、剧情、演员、幕后班底等自身因素是其收获超高收视的关键所在。此外,积极、全面的宣传运作以及剧集符合时下文化环境和社会心理需求也是其脱颖而出的重要环节。因此，《宫锁心玉》的热播缘于内力为主和外力为辅的共同作用。
